From the basics of “How many customers do we actually have?” and “What are their profiles/personas?” , to the sophisticated modelling of how likely they are to buy, churn, recommend etc., and anything to help make marketing more effective, efficient and profitable.
Occam has the skills and experience to design and build a marketing database and analytical solution for you, taking on what can be seen as quite a daunting task for marketing, working with your IT department to build the solution securely, shielding you from all the complexities, choosing the right tools for the job and delivering a solution which gives the valuable insight required to drive marketing and the business forward.
Occam has built this expertise from managing and analysing some of the largest customer databases for household names in the UK, including Tesco Bank, the RAC and Oxfam.
In any time of economic strife, the word value takes on a whole new resonance. Retailers tell us about their value based products, we all look for value for money in what we buy, businesses talk about retaining valued customers. But really, how much do we understand about the value of customers to a business, or the value of the information we hold about those customers.
Read more...
James Bagan explains the challenge of big data from a security perspective, manipulating data from many different legacy systems, language formats, keeping data up to date. He adds that this highly complex task and easy to get wrong and this is therefore why large organisations often outsource this work to companies like Occam.
Scott Logie describes how as customer engagement channels have increased in number both on and offline, they have often been managed by marketing in silos. He explains that it is a single view of the customer data that joins up all these silos, through having a common place for decision making and planning communications and engagement
