Also, building regular campaigns to keep in touch/keep your brand top of mind, educate your customers, inform them of new products and so on is all part of the marketing orchestration required to help grow the value of customers to your organisation and build brand loyalty.
Occam will work with you to select the best campaign management tools to help build your customer life cycle and campaign planning capability to deliver the right offer, at the right time to the right customer.
Occam can also provide you with either the insourced or outsourced resources to make this happen, depending on your own staffing peaks and troughs or budget constraints.
The main purpose of marketing, particularly direct marketing, is to make the right offer to the right person at the right time. Tailoring the offer for your target audience makes it more attractive and will make recipients more receptive, but only if your offer hits them at the right time. If the timing is off, it simply won’t be relevant.
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Scott Logie explains how Occam helped the British Heart Foundation understand and segment their supporter journey’s and how to build more relevant and timely communications to engage customers. This resulted in a 25% grow in response rates to campaigns.
Rebecca Blake goes through the 3 core solutions focuses of Occam: Understand, Grow and Engage, what these mean to clients and how they work either together to deliver and a customer engagement solution.
